Tools such as blogs, podcasts, vodcasts, video blogs, web video, RSS feeds, social networks and wikis have revolutionized public relations and marketing. The use of new media and the Internet is fast becoming a common strategy for all public relations and marketing outreach campaigns. WestGlen’s exclusive SocialPRo 2.0sm toolset blends a unique mix of social media tactics, traditional media distribution and online promotion to expand the reach and effectiveness of your messaging.
SocialPRo 2.0 represents the future in online multimedia communications and marketing, taking video and audio content directly to consumers, wherever they are, and actively engaging them through totally transparent dialog within social networks and via online influencers such as bloggers, community leaders and other active consumers. This represents an incredible opportunity for traditional PR tactics such as video news releases, satellite media tours, b-roll packages, public service announcements and webcasts and guarantees marked success compared to old distribution and promotion standards.
WestGlen SocialPRo 2.0sm Services
- Blogger Relations Campaigns: WestGlen is expert at approaching bloggers and securing permission to promote messages and causes throughout the blogosphere. We have executed dozens of blogger relations campaigns that have been positively embraced and resulted in extraordinary results for our clients.
- Customized Social Network Campaign Pages: Determined by your target audience, WestGlen will design, promote and monitor customized web pages on networks such as, Facebook, Myspace, Gather, Eons, Bebo, and Twitter. All of this includes the creation, promotion, and upkeep of your social media pages for the entire duration of your campaign.
- Internet Publicity Outreach: WestGlen will identify specific public and media websites, Internet forums and online communities that have an audience profile in line with the content of your message. Our experienced Internet publicists will actively engage these social media platforms, creating a “buzz” for your campaign and drive traffic to your video and/or website.
- Targeted Video Content Syndication: Direct video content placement on the most popular video syndication websites. WestGlen has well-established relationships with You Tube, CNN i-Report, Crackle, Voxant, Now Public, and others. Each video is uploaded, tagged with the proper keywords and monitored daily.
- Social Multi-Media Press Release: Turn your standard text press release into a social media vehicle, with up to 50 social media bookmarking and tagging options, real-time performance on Technorati, Digg, Google, Windows Live and Yahoo, search engine cataloging, campaign logos, live links and streaming video and audio.
- Full Statistical Reporting: Reporting features include direct viewer selections of your video and/or audio program, clicks to your customized social media web pages, tracked traffic back to your website, screen shots of your campaign placements and live links.
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