SocialPRo 3.0sm
Connect directly with the online audiences and communities that matter most to you. Drive traffic to your message through repurposing and promoting your video, audio and other multimedia assets.
Tools such as blogs, podcasts, vodcasts, video blogs, web video, RSS feeds, social networks and wikis have revolutionized public relations and marketing. With more than 50 million people actively using these tools for business and pleasure, the full impact of digital media in marketing and PR is yet to be fully known.
What is known is that the use of new media and the Internet is fast becoming a common strategy for all public relations and marketing outreach campaigns. WestGlen’s exclusive SocialPRo 3.0sm toolset blends a unique mix of social media tactics, traditional media distribution and online promotion to expand the reach and effectiveness of your messaging.
WestGlen SocialPRo 3.0sm Services
- Blogger Relations Campaigns: WestGlen is expert at approaching bloggers, Internet forums and online communities that have an audience profile in line with the content of your message and securing permission to promote messages and causes throughout these platforms. We have executed dozens of social media campaigns that have been positively embraced, creating a "buzz" for your campaign and drive traffic to your video and/or website.
- Customized Social Network Campaign Pages: Determined by your target audience, WestGlen will design, promote and monitor customized web pages on networks such as, Facebook, Myspace, Gather, Eons, Bebo, and Twitter. All of this includes the creation, promotion, and upkeep of your social media pages for the entire duration of your campaign.
- Targeted Video Content Syndication: Direct video content placement on 10 of the most popular video content syndication websites. WestGlen has established channels on You Tube, CNN i-Report, Crackle, Voxant Newsroom, Blinkx and others. Each video is uploaded, tagged with the proper keywords and monitored daily.
- WestGlen Campaign Blog Placement: Prominent placement on WestGlen's "Campaign Chatter" blog, a viral marketing social media blog that focuses on your campaign, capturing reader feedback and message sharing for true social media engagement. Campaign Chatter brings your message to many blog rolls derived from years of WestGlen's established blog relationships.
- Social Multi-Media Press Release: Turn your standard text press release into a social media vehicle, with up to 50 social media bookmarking and tagging options, real-time performance on Technorati, Digg, Google, Windows Live and Yahoo, search engine cataloging, campaign logos, live links and streaming video and audio.
- Full Statistical Reporting: Reporting features include direct viewer selections of your video and/or audio program, clicks to your customized social media web pages, tracked traffic back to your website, screen shots of your campaign placements and live links.
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