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Video News Releases (VNRs) and B-Roll

What makes a compelling news package?

A good script, dynamic visuals and well-chosen soundbites are a big part. But that’s only half the equation. Equally important is making sure the final piece conveys the story you need to tell.

Our commitment at WestGlen is to get your VNR or B-roll on the air. Your project team lead by a broadcast media relations specialist and a seasoned producer will work with you to determine the best method, timing and story angle to ensure results. We recognize that your story and situation are unique; we will customize our services and re-adjust strategy as necessary to help you reach your goals and attain success.

Video Segment

Sample Video News Release

(2min, 10sec)

News release highlighting the benefits of computer software that helps manage medical expenses.

Click to play video.

Video Segment

Sample B-Roll

(6min, 18sec)

View a collection of shots taken by WestGlen to use as B-Roll footage covering the 50th birthday of Play-Doh.

Click to play video.

VNR and B-Roll Services

  • Consultation on budget and program content.
  • Script writing.
  • Shooting original footage and interviews and editing from existing footage.
  • Media training.
  • State-of-the-art Avid non-linear eduting systems and experienced editors in-house.
  • Extensive database and relationships with producers and crews around the world.
  • Consultation on story positioning.
  • Production including scripting, on-location shooting and in-house editing and dubbing.
  • An exhaustive media database of producers and reporters, including current profiles of local, network and cable broadcasters.
  • Media alert writing and notification by phone, fax and e-mail.
  • Satellite, hard copy and digital delivery to newsrooms.
  • Tracking via Nielsen SIGMA™ Service and VMS.
  • The most accurate and reliable reports in the industry through the exclusive WestGlen STAR System. Reports include audience demographics (Persons 12+, Men and Women) even dollar value of airtime. Audience impressions provided by Nielsen Media Research and dollar values by Spot Quotation and Data, Inc. (SQAD).