Satellite Media Tours (SMTs)
Getting your spokesperson on-air in multiple cities in a single day provides a cost-effective way to ensure a successful broadcast publicity campaign.
Whether from the comfort of a studio, the immediacy of a remote location, the intimacy of a station’s newsroom or, in the case of radio tours, the convenience of your spokesperson’s home, office or hotel room, WestGlen combines strategic counsel and extraordinary effort to ensure your message is seen and heard by the maximum number of consumers.
Video Segment
Sample Satellite Media Tour
(4min, 49sec)
SMT featuring Sara Moulton of the California Table Grapes Commission, taped at South Seaport, NY.
Our commitment at WestGlen is to deliver an impressive lineup of interviews — most of them live. Your project team lead by a broadcast media relations specialist and a seasoned producer will work with you to determine the best method, timing and story angle to ensure results.
SMT Services
- Consultation on message development, positioning and timing.
- Media training.
- Comprehensive pitching to targeted programs.
- Coordination of studio and satellite time with producer on-site (even on-location SMTs). Tracking via Nielsen SIGMA™ Service.
- Follow-up to assure usage.
- Accurate reporting through the WestGlen STAR System, including audience demographics.