Public Service Announcements (PSAs)
Production
Every successful public service campaign begins with the production of a compelling spot that draws both the media and the audience to the cause.
Our full-time production staff has years of experience working with non-profits in producing outstanding PSAs that are effective… and we’ve won several industry awards for creativity in the process!
At WestGlen your production project team is with you every day to provide you with a quality campaign that communicates your message loud and clear! Our experienced producers can tailor the creative concept to fit the dollars you have to spend. From big budget multi-camera shoots on film with actors — to lower budget techniques that can look expensive but are not.
Video Segment
Sample Public Service Announcement
(30sec)
PSA starring Marcia Cross targeted at migraine sufferers. Produced for the Society for Women’s Health Research.
PSA Production Services
- Production of PSAs, fundraising videos, video conferences and webcasts.
- Consultation on budget and program content.
- Script writing.
- Casting of actors.
- Shooting footage.
- Extensive database and relationships with producers and crews around the world.
Distribution
Even though the FCC abolished the requirement for stations to air PSAs in 1985, they are still used for two reasons. First, stations truly do have a sense of duty to the community they serve and want to broadcast messages that are important to their audience groups. Second, the reality is, whether it’s a TV or radio station, broadcast or cable network, print publication, Internet portal or outdoor billboard company, the media can never sell all their available ad space and PSAs are actually needed to help fill the gaps.
The WestGlen Difference
WestGlen has experienced, full-time PSA project team leaders on staff to help non-profits with message consultation, targeting the right statiopublications, follow-up and reporting services.
Setting the standard for accuracy in reporting for public service campaigns, our half-million dollar proprietary software program, The WestGlen STAR System (Strategic Tracking, Analysis and Reports) combines industry resources and intelligence platforms into one use-friendly reporting system. In addition, WestGlen is the only PSA distributor to have a special licensing agreement with Bacon’s Information Inc. that augments our own media relations efforts to keep our database of over 30,000 television, radio and print outlets updated with address, contact and usage preferences.
PSA Distribution Services
- Consultation on message positioning and distribution.
- Station selection.
- Custom designed packaging.
- Distribution fulfillment.
- Usage tracking via Nielsen SIGMA™ Service (for television); bounce-back card for radio, clipping service for print.
- Extensive follow-up by phone, mail and e-mail.
- 24/7 Access to PSA results through a secured extranet.
- Usage updated every business day.
- Through the WestGlen STAR System, the industry’s most comprehensive reports for TV and radio including:
- Executive Summary: summarizes overall performance of each length or creative.
- Station Airing Detail: station usage by month and cumulative. Includes airings, audience and dollar value information.
- Daypart Detail: breakdown of all TV airings, by station in market order (TV only).
- Demographic Detail for Persons 12+ (men and women demos can also be provided).
- Comparative Airings by Daypart: a breakdown of airings for each length/creative (TV only).
- Comparative Airings By Station: provides the length or creative each station used.
PSA Report Data
All report data based on reliable industry sources including:
- Cision Information Inc.
station/publication information. - Nielsen SIGMA™ Service
TV usage verification. - Nielsen Media Research
TV audience impressions. - Arbitron Inc.
radio audience impressions. - Service Quality Analytics Data (SQAD)
supplies media values for television and radio stations. - Standard Rate & Data Service (SRDS)
provides media values for print publications.