Hispanic PSAs
The Hispanic market is considered to be one of the fastest-growing and hottest ethnic markets in the United States. According to recent market research, the U.S. Hispanic market stands at approximately 38.6 million, accounting for about 14% of the total population… thus making them the largest minority the country.
The continued growth of the U.S. Hispanic population has led to a dramatic increase in the number of Spanish TV and radio stations across the country, as well as the growth of specialized publications such as Latina and People en Español. One of the unique advantages of targeting Hispanic media for public service campaigns is that these outlets generally do not receive as many PSAs as their mainstream counterparts. As such, these outlets tend to respond favorably to culturally-relevant public service information.
WestGlen’s seasoned team of Hispanic media specialists can help you target your message to the Hispanic community and will monitor the results of your campaign from start to finish. Beyond developing the creative and distribution strategies, our team can also offer guidance on the components — such as bi-lingual 800 phone numbers, website and/or literature.
Hispanic PSA Services
- Production services from concept and script development to translation, recording, editing and post-production.
- Custom packaging that targets the Hispanic markets.
- Translation/adaptation of all collateral materials into Spanish by professional, accredited translators.
- Targeted media selection/distribution from our database of over 700 Hispanic media outlets.
- Pitching and follow-up by bi-lingual publicists.
- Accurate and detailed reporting through the WestGlen STAR System.
- WestGlen’s ethnic media specials have the experience to create effective campaigns on other ethnic audiences like African Americans, Asians, Indians and others.