Target Audience Integration
Direct-to-Consumer Through Traditional and Web Based Initiatives
WestGlen has more than 39 years of experience in reaching:
- Teachers and Students
- Senior Citizens
- Medical Professionals
- Business Professionals
- Clubs and Associations
A big factor in successful marketing is not only knowing who your audience is, but how to reach them. Delivering your key message points in ways that are relevant to users allows your messages to have a far higher impact.
WestGlen's Target Audience Integration services provide you with a way to connect with your preferred audience through effective traditional and online communication where they work, play, learn and live.
By using a combination of detailed promotional techniques tailored to each audience you want to reach, blast email, direct mail, Internet placements and specialty magazine placements, you are assured of generating widespread exposure for your message and organization.
Materials distributed to your target audience can include posters, brochures, sales collateral, video, DVDs and any other item you want shared through traditional direct mail features. However, with the web changing how organizations interact with their target audiences, a custom designed microsite can be a more cost-effective option.
This internet based microsite can act as your distribution component, housing press releases, streaming video, downloadable booklets, text information on program goals and initiatives. The advantages of this for you would be to eliminate expensive duplication and printing costs, as well as the necessary postage charges in sending materials to your audience.
Whether your audience dictates traditional or online marketing, WestGlen can help you determine what methods of outreach will best fit with your target demographic and budget.