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Public Service Announcements (PSAs)

TV, Radio, Cable

WestGlen is the leading distributor of public service campaigns. In fact, during 2008, WestGlen tracked results on 167 television and radio public service announcements, reporting over 1.2 million airings, almost 7 billion audience impressions and over $148 million in donated media value.

In addition, our campaigns have won awards and we have been cited for working on some of the most successful campaigns on television and radio.

What are the secrets to our success?

(1)  We are PSA "marketers" not just "mailers." The difference is in attitude and approach, including out-of-the-box thinking for ways to make a campaign stand out.
(2)  We have 39 years of experience, with long-term media relationships.
(3)  Our "upfront counsel" assures the campaign is poised for success from the beginning.
(4)  Each client's distribution list is custom-built with a strategy to assure the stations targeted are the most likely to air.
(5)  An aggressive station outreach and follow-up schedule is developed following each campaign's release. This is an area where many low-cost distributors fall short.

While the differences between competing companies in the traditional PR landscape aren't always clear, in the world of PSAs, it's crystal clear. WestGlen's unique set of services often deliver a better quality, and higher number of placements than most of our competitors.

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P.S. If your experience is only in getting occasional reports, you'll definitely want to speak with us!

Internet

While traditional PSA campaigns to TV, radio, cable and outdoor are highly successful and a mainstay of our business, WestGlen has also become a leader in innovating services to reach targeted audiences online. Whether you have a call-to-action, looking for donors, or simply creating brand awareness, WestGlen has a proven track record of helping our clients succeed in the new media environment.

Through our i-PSA program, our skilled web-publicists will actively pitch to a well-researched list of websites that have an audience profile in line with your message to secure editorial coverage, text link or campaign awareness banner placements. Our award-winning design team will create an engaging awareness banner in support of your campaign that compliments your website. We also recommend that, as part of the banner, we include a link where Internet surfers can click to view your PSA, and also a link directly back to your website where more information can be obtained - or a donation made!

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Hispanic & Multicultural Audiences

The Hispanic media is grossly underserved and receive comparatively fewer PSAs than their mainstream counterparts. WestGlen's in-house Hispanic experts will not only work with the translations, but will assure that the campaign has a cultural relevance. Our Hispanic publicists work closely with the media and we have excellent relationships with the Hispanic national networks.

We also have extensive experience in reaching the African American community as well as other ethnic audiences.

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i-Media
Television, Radio and Newspaper Websites

WestGlen's exclusive i-Media News Network delivers a unique and exclusive way to get your message to potential viewers and reach more audiences by placing your PSA on the websites of key television, radio and newspapers.

  • i-TV Network brings your campaign to more than 300 of the top TV news television station websites WNBC-TV in New York, WCAU-TV in Philadelphia, WHDH-TV in Boston, KGO-TV and KPIX-TV in San Francisco.
  • i-Radio Network to 300 to 400 of the top radio station websites, many in the top 20 U.S. markets, plus content placement on 4 premier radio station websites in New York (WABC-AM, WPLJ-FM), as well as Los Angeles and Washington, DC.
  • i-Newspaper to 85 local newspaper websites such as, the Courier News and Daily Record in New York, The Detroit Free Press and the Arizona Republic in Phoenix, with many more in the top 50 markets of the country.

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PSA Production

Every successful public service campaign begins with the production of a compelling spot that draws both the media and the audience to the cause. WestGlen's full-time production staff has years of experience working with major nonprofits in producing outstanding PSAs that are creative, compelling and effective.

Our experienced producers can tailor the creative concept to fit the dollars you have to spend. From big budget multi-camera shoots on film with actors - to lower budget techniques that can look expensive but are not.

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Celebrity PSAs

Many nonprofits turn to high profile celebrities to be their spokesperson. When they do, they often take advantage of having a high profile spokesperson by launching the public service campaign with broadcast news tactics, like a Satellite Media Tour (SMT). In the 3-5 minute television news interview, the celebrity can talk further about why he or she is has decided to get involved in the cause and heighten the awareness for your organization as a resource and leader. Beyond a Satellite Media Tour, other options include a Radio Media Tour, or Radio News Release.

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