Podcasting
Recognize new opportunities and stay ahead of the game. Podcasting offers endless possibilities in reaching your exact audience.
There is a powerful new channel for organizations to reach their target audience and it is quickly becoming the buzz word in any broadcast outreach campaign; Podcasting!
Podcasting and online advertising is a cost-efficient way to relay your message to potential viewers, allowing you to reach more of your audience and help build a large public following.
Podcasting, the delivery of audio and video content directly to your targeted audience via their personal iPod, MP3 Player, or through their PC, allows your audience to see and listen to your message at their convenience. You are guaranteed to reach viewers who have self-selected your content.
A WestGlen Podcasting Campaign will enable you to reach your audience directly with video and audio content that is relevant to them, a direct-to-consumer approach that is essential to any marketing campaign.
WestGlen will package your pre-existing content from a video or radio news release, satellite media tour or b-roll footage, create your podcast and index your program to the most popular podcast avenues, such as iTunes, Yahoo Podcasts, Podcast Alley, and many more.
Once distributed, WestGlen’s enhanced reporting features will provide you with the number of downloads of the content and an analysis of the most popular podcast websites relevant to your program.
With the current competitive broadcast environment, creating significant new opportunities in delivering your message is vital. A WestGlen Podcasting Campaign offers you these opportunities.