Direct-To-Consumer Marketing
How the Internet and Social Media Have Fundamentally Changed PR
Today's consumers desire "tell me, don't sell me" marketing. They don't want to be "pitched" or "sold to" and many have become actively involved in engaging brands, products and corporate messaging through social media channels. Websites, newsgroups, chat rooms, social video sites, blogs and even search engines (Yahoo! Answers, for example) provide opportunities for people to connect with information, other like-minded people, brands or whatever their area of interest. If they engage a message, cause, community or brand, they do so because they have a desire or need. And even in traditional media, the most successful advertising is informational, not hard-sell. This is why PR is better positioned for Direct-To-Consumer Marketing than advertising is. The essence of a PR message is grass-roots, one-to-one and relational and the bottom line is that public relations pros are often better marketing conversationalists than our cousins in the advertising world.
With that in mind, WestGlen has helped dozens of our clients reach the exact audiences they desire through tactics such as:
- Blogger Relations
- Facebook and MySpace Pages
- Brand Integration Programming for Traditional and Online Media
- :30 and :60 "PR-mercials" for placement on Television
- i-Media and i-PSA campaigns
Connect with WestGlen to learn more about how we can assist your D-T-C PR efforts and start guaranteeing the success of your next PR campaign.
Click here for more information or to get a project quote.