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Broadcast News

In today's tough news environment, getting your story on the air is not as easy as it used to be. Additionally, the continued fragmentation of how and where consumers get their news has necessitated experts who understand consumer news consumption habits beyond the traditional newscast. That's why you need pros with deep expertise to assure your success. Every project WG undertakes delivers success to our clients.

How do we do this?

WestGlen embraces a unique approach utilizing blended media strategies and multi-platform distribution and other unique services that weave our clients' messages into the fabric of the Internet. Our belief is that before we put your campaign out there for earned media coverage, there should be enough insurance that we'll be able to generate the impressions to make the expenditure worthwhile.

Most recently, we again revolutionized broadcast PR distribution by introducing the Zero Risk B-roll distribution package.

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B-Roll & Video Feature Packages

WestGlen is uniquely qualified to handle all your video production and distribution needs. We're the only company to offer a Zero Risk B-roll package. And we're the only company that can guaranteed placement of your B-roll or satellite media tour on approximately 150 television station websites.

Getting your story on the air is the first and foremost objective our broadcast and production team embrace for every b-roll project. It's an approach that outlines the best news angle, timing, visuals and pitch tactics to make sure your story is put in the best position to get on the air.

We 360-degree project approach, which pulls in multiple areas of expertise as the first step in analyzing your project. Our staff producers have extensive news and broadcast PR backgrounds and understand the standard of video that is needed to make air. And if your story requires same day turnaround, we love working under tight deadlines! It reminds us of our days in the newsroom.

WestGlen also recognizes that consumers are not just getting their news on TV, so we include a vast Internet component to every b-roll distribution to insure audience delivery and return on your broadcast investment. It's our National Multimedia Distribution.

A few of the highlights are:

  • Customized "Pitch Plan" with research of relevant markets to target based on topic, storyline and campaign objectives
  • Multiple notifications to assignment editors or specialty beat reporters
  • Multiple publicist days for pitching relevant TV markets based on customized Pitch Plan
  • Placement on Pathfire Digital Gateway
  • SIGMA encoding through SpoTTrac technology and tracking of video for broadcast TV news hits
  • VMS supplementary monitoring (maximum 50 text segment summaries)
  • Regular usage updates by your assigned project manager
  • Scripting & editing of the B-roll into a 60 second news package for online placements
  • Web publicist for pitching to ten targeted websites for editorial coverage
  • Exclusive feature: video placement guaranteed on WestGlen's exclusive network of more than 150 television station websites
  • Placement of video on WestGlen's exclusive content syndication channels to include YouTube, Blinkx, Voxant

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Satellite Media Tours (SMTs)

There's no better or more cost effective way to get your spokesperson on TV stations across the country in just a matter of hours then with a satellite media tour. WestGlen can deliver top markets, creative story angles, and high end production values to insure your tour is a stress free success from start to finish.

With extensive relationships with producers from coast to coast, WestGlen's experienced publicists deliver impressive schedules time and time again. Your broadcast project manager will work with your team to create the right approach to pitch the story, and keep you updated on the booking process from start to finish.

On the production side, WestGlen works with the best studios in every major market. And, if you want to go on location, remote tours are our specialty! We've done SMTs from Times Square to the depths of the Grand Canyon to the face of Mount Rushmore, and everywhere in between.

Highlights of our package includes:

  • Consultation on story and pitching strategy
  • Industry-best publicists for pitching and booking of interviews
  • On-site producer and production coordinator day of tour
  • Studio or remote production services
  • Hair, make-up and catering
  • SIGMA encoding through SpoTTrac technology and tracking
  • History tape of interviews
  • Complete report of station usage
  • Exclusive feature: Video placement guaranteed on WestGlen's exclusive network of more than 150 television station websites

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Radio

Radio is an affordable medium that delivers great numbers and ROI.

While WestGlen's reputation is best known for its prowess for television public relations, public service announcements and now the Internet, we're also a leading provider of radio publicity services. WestGlen's clients have seen tremendous results in radio due to our ability to deliver placements on traditional radio, satellite radio and top market radio station websites.

Whether you are looking for a Radio Media Tour (RMT), Radio News Release (RNR -- sometimes referred to as an Audio News Release, or ANR) or audio podcast series, WestGlen offers industry-leading services and expertise that assure the success of your project. Not only will you find WestGlen services to be best-of-breed, but surprisingly price competitive!

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Radio News Releases (RNR or ANR)

WestGlen's newly-defined Radio News Release has redefined the RNR! Our new three-tiered service for RNRs will fit any budget and meet the new demands of multi-platform distribution (traditional radio, satellite radio, online websites and micro syndication) while providing tremendous audience reach and guaranteed performance. Additionally, we now boast exclusive ownership of content pages on major market radio station websites, providing you with extraordinary new opportunities to reach your target audiences.

In addition to getting your message to nearly 12,000 U.S. radio stations including several major network feeds, WestGlen now offers exclusive placement on 12 premier radio station websites in top markets including New York, Los Angeles, Chicago, Philadelphia, Dallas, San Francisco, Boston, Atlanta, Washington DC, Seattle, Minneapolis and St. Louis. We have effectively combined traditional radio station distribution with new media and online website placements - all powered by West Glen's industry-leading distribution technology and experienced staff. Each WestGlen radio news release delivers an audience of 8 million plus and our Tier 3 services can exceed 12 million plus impressions.

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Radio Media Tours

WestGlen's radio media tours include national networks and regional networks, along with local stations in target markets. Most of WestGlen's RMTs interviews air live, giving you great control of the message and the delivery. Our seasoned producers coordinate all calls, connections and introductions, and a full tape of the set of interviews, from both sides, is provided at the end of each tour. WestGlen's extensive contacts in radio provide the most successful tours in the business, with only a small investment of time for the spokesperson and a minimum amount of work for you!

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National & In-Market Opportunities

WestGlen is uniquely qualified to book your spokesperson on network news and entertainment programs in order to deliver key message penetration at the highest national level and reach the maximum audience available. Our dedicated, experienced publicists have contacts for national media such as Good Morning America, The Today Show, CBS Early Show, Fox & Friends, The Daily Buzz, Ellen, Regis and Kelly, and others.

Looking to make a big splash in select local markets? Our veteran publicists and broadcast managers can book and coordinate in-market tours, securing local television, radio and newspaper interviews for your spokesperson.

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