Brand Integration Programming
One of the hottest concepts in entertainment and marketing today is that of "brand integration programming." From "Project Runway" to "The Office," branded entertainment matches sponsored products and messages with broadcast entertainment and allows marketers to connect with consumers in a mostly non-invasive manner.
According to Wikipedia, "The recent increase in branded entertainment is one of the consequences of the fragmentation of media and the decline in the power of the traditional 30-second TV spot. Traditional forms of advertising have become less and less effective in reaching consumers fragmented over hundreds of channels and with the introduction of new methods of delivering programming, such as internet streaming and digital video recording devices such as TiVo. Advertisers are going back to the branded entertainment methods of the early television industry to increase the exposure their advertising gets and to create stronger ties between the program and their product."
The same concept has become an effective way for public relations professionals to connect with their audiences via news and consumer information programming, rather than entertainment programming. Through programs like "The Daily Buzz" and "Teen Kids News" and others, opportunities now exist to ensure effective delivery of PR messaging - providing a solid starting audience and return on investment for any broadcast PR program.
WestGlen offers numerous brand integration opportunities, including our very own "Health & Home Report" video magazine that we've been producing for more than 23 years. And WestGlen will never attempt to pass our client's sponsored efforts as "earned media" placements, ensuring full transparency in reporting and adherence to FCC guidelines regarding news programming and sponsored video.
Call us or click here to learn more about how brand integration programming can work for you.