"Get the Inside Scoop: How a TV PSA Director Evaluates Which PSAs Make the Cut"

An interview with community affairs manager Kris Kelly, WKBD-TV (CW) and sister station WWJ-TV (CBS), Detroit, MI providing her insights into how PSAs are reviewed and selected. Sharing the criteria by which stations evaluate PSAs and determine which are placed into rotation to help enhance your organization's chances of making the cut.

"Insights on Pitching your SMTs and Broll"

An interview with veteran news reporter and anchor Kristi Runyon, WTVQ-TV (ABC), Lexington, KY providing an inside peek at what really goes on in an newsroom and how decisions are made on what outside materials to accept.