Advantages
There are no off-the-shelf solutions at WestGlen.
Each and every program we produce is designed to create a unique and effective campaign or deliverable. Likewise, the tools we employ and the personnel who make it all happen are both unique and top-of-the-line.
Here are a few of the things that make WestGlen unique or that are exclusive WestGlen offerings:
Health & Home Report
Since 1985, “Health & Home Report”, WestGlen’s monthly video magazine for broadcast and cable TV, has been generating exposure for our clients’ video news releases, satellite media tours and product demonstrations. Each month, an estimated 6-7 million viewers tune in to watch “Health & Home Report” across the United States. Learn more
STAR Reporting System - Demographics
The WestGlen STAR (Strategic Tracking, Analysis and Research) Report for your television campaign provides an in-depth analysis including station usage, total audience impressions and audience demographics, and media equivalency value. Only WestGlen offers STAR reporting which includes data from reliable sources including Nielsen SIGMA™ Service, Nielsen Media Research, Arbitron, Spot Quotation and Data, Inc. (SQAD), Standard Rate & Data Service (SRDS) and Bacon’s Information, Inc.
Public Service Announcements
Nobody knows the public service directors at television stations better than WestGlen. Our unmatched STAR database keeps precise track of stations’ preferences and those most likely to air your PSA. The WestGlen production team will craft the most compelling visuals for your spots while the PSA staff develops a distribution plan that strategically combines the precise targeting of sending tapes along with the national reach of satellite. Service for Spanish language PSAs is also available. Learn more
Specialized Audience Services
WestGlen has been helping organizations convey their key messages to targeted audiences for over 30 years. When you work with WestGlen, we provide you with an entire strategic plan that stems from our unprecedented knowledge of the targeted media marketplace. A specialized audience distribution program is one of the best ways to generate widespread exposure for your company, while at the same time providing useful public awareness information.
Targeted audiences can range from elementary schools to colleges, professionals, businesses, hospitals, and many more. A typical national distribution campaign can reach thousands of people at one time, while ensuring that the name of your product or issue is seen repeatedly in the future, as well as dramatically increase traffic to your website. Learn more
Global Reach
Through web-based digital video delivery services specifically targeting television newsrooms, WestGlen can provide cost-effective, same-day distribution of your VNR, B-roll package, PSA or other broadcast-quality video to more than 4,000 newsrooms, independent program makers, magazine shows and other media outlets around the world.
Cable TV
Cable’s audience is exploding and only WestGlen has a staff dedicated to nurturing relationships with programmers at cable systems. We can gain airings for your long-form video on cable systems in major markets around the nation. PSAs for non-profit organizations are also welcomed by many cable operators and WestGlen knows the best way to promote them with cable decision makers. Learn more